"That's me. You really get me!"
How Content should make the reader feel.
Your content must have…
Empathy.
Feels the reader's pain
Value.
The reader seeks
Adaptability.
To the reader's viewpoint
— PR
Be brave. Write fearless content that probes pain points and truly connects. Your product or service is a means to an end. It’s about the value your reader sees, not what you believe. And address all the stops along the buyer’s way — they move in any direction at any time!
This is my challenge for every content writing task.
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Web Copy - Digital Risk Protection
Video - What is Digital Risk?
White Paper - Digital Risk Protection
White Paper - Your People and Your Risks
Blog - Hybrid Warfare
Email - Lead Nurture Sequence
Video - Dinner at the Roundhouse
Mike Bailey
mike@marketingmjb.com
+34 711 040 114
+44 (0)7914 026 546
Content and copywriting for human beings in a technology-driven world.